Cost Comparison Shoppers Win

You can choose a ready guide in some celestial voice.
If you choose not to decide, you still have made a choice.
You can choose from phantom fears and kindness that can kill;
I will choose a path that’s clear
I will choose freewill.

Chorus of “Freewill” by Rush

I have been listening to Canadian rock band “Rush” this afternoon.  They are a special  group.  The Rock’n’Roll Hall of Fame inducted them on December 11th, 2012.  You wonder why it took so long.  Rush’s music and the band musicianship are exceptional.  They rank third for most consecutive gold/platinum studio albums.  Behind the Beatles and The Rolling Stones.  Not bad for some boys from Willowdale.

Rush released “Freewill”  in 1980 and it contains important wisdom.  If you choose not to decide, you still have made a choice.

The idea of doing nothing somehow connects to the intuitive notion that doing nothing costs nothing.  Not even close!

To do nothing is a decision.  To do something is a decision.  You can analyze decisions.  You can find the cost of each, but few of us do so.  We should.  When we do, we usually find that doing something is cheaper than doing nothing.

We tend to carry the past forward in our decisions.  We know how we arrived where we are and somehow that makes it more right than any other place we could have been.  The past traps the future.  Doing something different in the future would somehow make the old decisions wrong.  Can’t go there.

A Martian would never have the problem.  Being perfectly objective has advantages.  One of them is that the do-nothing decision never happens unless it is the best choice of all available.  That is what Freewill is all about.  You decide.  You are not compelled to do anything.  You choose.  Your future is independent of your past.

Rule:  There is a cost to do something.  There is a cost to do nothing.  Choose the least costly.

Don Shaughnessy is a retired partner in an international accounting firm and is presently with The Protectors Group, a large personal insurance, employee benefits and investment agency in Peterborough Ontario. don.s@protectorsgroup.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: