I suspect many of you have not already noticed Dennis Mosley-Williams. You should.
I understand your day is busy and 10 minutes is valuable. I submit, maybe just for today, that 10 minutes is better spent watching this podcast.
The points Dennis summarizes:
Sounds about right but so many ignore the being small advantage. Maybe they don’t fully appreciate it.
There are others in this same advice space. Seth Godin and his drive to excellence with a small tribe of followers who “want to do business with you” is one. You cannot improve on the customer who wants to be with you.
I have an old book around here somewhere. Its title:
Small and slow would be a design flaw. Avoid that. Big and fast is near impossible. Take advantage.
Be customer centric, even customer obsessed. Always be looking for great. It is not about big.
What makes you great won’t work at big scale. Find or create your niche. And work it. Don’t leave it.
GM makes about 6% operating profit on sales. Something around $1,500 per vehicle in Q1, 2019. Porsche makes 15%, more than $17,000 per vehicle. While not exactly small, I’ll bet Porsche is more fun to run. More fun yet. Ferrari makes $80,000 per vehicle. Around 30%
Bugatti is in a niche that costs money per vehicle. Too few sold to recover the upfront design and tooling costs. There must be enough revenue to justify the design and service excellence.
Companies like Apple and Microsoft and Dell are huge, but they know how to run them for effect. Not fast though.
You too should find your passion, focus, and improve. Profits, and fun will ensue.
Watch Dennis in the video. Does he look like he has a hard time going to work?
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