Facts and Reason Are Not Always Persuasive

Have you noticed people holding strong ideological views seldom change their mind. The rule is you cannot change someone’s mind using facts and logic unless they acquired their opinion by using facts and logic.

If you try, you will soon observe a condition known as cognitive dissonance.

People are generally unable to hold two contradictory positions on a single issue without discomfort. So they redefine the problem or the facts or the logic so their view fits. If that doesn’t work, they eventually attack the the other person at a personal level. That way they are not required to pay any attention to them.

“The mind of a bigot is like the pupil of the eye. The more light you shine on it, the more it will contract.” Oliver Wendell Holmes, Jr

You will see it most commonly in politics, religion, and sports fandom. Facts and reason convince no one if the other arrived at their position using emotion, family tradition, or tribal thinking. There are defences to reason already built into their position.

For example, in the past 50 years, no one has became a Toronto Maple Leaf fan by using logic.


I help people have more income and larger, more liquid estates.

Call or email don@moneyfyi.com in Canada 705-927-4770

2 Comments on “Facts and Reason Are Not Always Persuasive

  1. How dare you talk about the Maple Laughs, I mean Leafs, like that.
    I have 2 favorite teams… Toronto & who ever plays Montreal.
    Guess who taught me that saying Don. Jaymes

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