We Need More Of This

I like words. This one came along earlier today. It was included in a Seth Godin post from 2010.

Sprezzatura

From Wikipedia : “an Italian word that first appears in Baldassare Castiglione’s 1528 The Book of the Courtier, where it is defined by the author as “a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it”. It is the ability of the courtier to display “an easy facility in accomplishing difficult actions which hides the conscious effort that went into them”.[

The art is in concealing the art.

It’s Rare

Seth’s point — It is desirable.

“It doesn’t have to be flashy, it doesn’t even have to be the very best there ever was, but sprezzatura is enough to get us to return. As long as this light-footedness is scarce, it will remain valuable.”

An option

In politics and the media, would we be better off without the hyperbole, the drama, and the urgency? Politicians particularly seem to think making everything look harder instead of using the sprezzatura approach somehow works in their favour.

I suppose if you cannot do the job, it is a necessity. Attention seeking and virtue signaling are sure signs of incompetency. Deny them the attention.


I help people have more retirement income and larger, more liquid estates.

Call in Canada 705-927-4770, or email don@moneyfyi.com

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