When Customers And Businesses Interact

Owning a successful business is both challenging and satisfying, often at the same time. A customer must recognize the nature of businesses, and their approach can enhance the experience of both the business person and themselves.

It all comes down to reasonable expectations.

  • Business owners should not over-promise because under-delivery always results.
  • Customers should know what is possible.

This simple graphic summarizes how the pieces interact.


When you have reasonable expectations, life is more satisfying.


I build strategic, fact-based estate and income plans. The plans identify alternate and effective ways to achieve spending and estate distribution goals.

Be in touch at 705-927-4770 or by email at don.shaughnessy@gmail.com.

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