Author Archives: Don Shaughnessy

Studying History Doesn’t Help Much


Beware of studying events where you observe only the survivors. Continue reading

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Why Simple Doesn’t Sell


“Life is really simple, but we insist on making it complicated.” Confucious Continue reading

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What Can You Control?


Spend your time working on things you can control or at least influence. Most investment variables are outside that list. Continue reading

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Trader or Investor


Stocks or Shares Because there are two valuations available all the time, there are two kinds of buyers. Investors Traders It is not quite that simple. The real world has a spectrum that extends from these two extremes. It is … Continue reading

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Publicly Traded Companies Have Two Values


Mister Market generates prices that may not make sense. Use that to your advantage. Continue reading

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Natural Franchises


Businesses that generate free cash flow survive. Income is, at best, a faint indicator. You retirement plan works the same way. Continue reading

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Starting a Business


Starting a business is a process. Get it right and you have a chance. Continue reading

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