Tag: advertising

Advertising Can Tell You More Than You Think

Does advertising work?  Apparently yes.  The question you should ask yourself is what is the advertiser trying to tell you? Advertising comes at us in several forms.  There are image ads favoured by prosperous companies intent on building their brand.  The ad will be… Continue Reading “Advertising Can Tell You More Than You Think”

Half The Advertising Money Is Wasted!

“Half our advertising money is wasted,” is a common whine. There are four problems with that. Nobody knows which half, It is not the same half all the time, It is not the same half in all markets It is not the same half… Continue Reading “Half The Advertising Money Is Wasted!”

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