Tag: tactics

Three Numbers Matter


All important management occurs on the margin. The rest is administration not management. On the margin, management decides when and how to change. One important measure of change is by the numbers. In businesses there are three important numbers. None, few and many. A… Continue Reading “Three Numbers Matter”

Half The Advertising Money Is Wasted!


“Half our advertising money is wasted,” is a common whine. There are four problems with that. Nobody knows which half, It is not the same half all the time, It is not the same half in all markets It is not the same half… Continue Reading “Half The Advertising Money Is Wasted!”

Strategy But No Tactic


A strategy not implemented remains a dream

Am I Paranoid Enough?


“The American Republic will endure until the day Congress discovers that it can bribe the public with the public’s money.” Alexis de Tocqueville It appears that this discovery has been made. The only question left is “How will the American Republic cease to endure?”… Continue Reading “Am I Paranoid Enough?”

Kill Them While They’re Small


Math professors love to hand out problem sets.  Many a weekend was consumed resolving these.  One of my friends pointed out that problems are only problems if you don’t know how to solve them.  If you know how to solve them, they are merely… Continue Reading “Kill Them While They’re Small”

Is It A Problem Or Merely An Expense?


Harvey Mackay is a prolific writer of self-help books for people in business.  The ideas work well in other facets of life, too. I first read “Swim With Sharks Without Being Eaten Alive” in 1989.  It is very useful.  It reappeared in 2005 and… Continue Reading “Is It A Problem Or Merely An Expense?”

Do You Need A Guide Or A Roadmap?


The Sante Fe and Oregon Trails and some others too, are part of history and as with other history, there are some useful lessons. Lesson 1  All of the people had a clear strategic goal.  Reach California or Oregon. Lesson 2  All of the… Continue Reading “Do You Need A Guide Or A Roadmap?”

What Matters More – Strategy or Tactics?


David Chang is a noted Korean-American chef.  He has said, “We’re hoping to succeed; we’re okay with failure. We just don’t want to land in between.” That is very insightful. Only a seasoned business risk taker would observe that set of outcomes. Intuitively at… Continue Reading “What Matters More – Strategy or Tactics?”

You Can Overdo The Tool Thing


No one wants an electric drill. They want holes.  The drill is how they get them. Financial products are like that.  No one wants to own life insurance or an RRSP.  They want what life insurance or an RRSP can do. Many financial plans… Continue Reading “You Can Overdo The Tool Thing”

Know Where You Are Going Before You Set Out


When you are hunting, a dog is a wonderful asset.  Companion, scout, court jester and retriever.  However, you do not let the dog decide what, when or where to hunt.  Most importantly, when it comes time to shoot, you do not give the gun… Continue Reading “Know Where You Are Going Before You Set Out”

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